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Search engine is the art and science of connecting people to website content through the medium of search engine. Search engine optimization is the process under digital marketing where web page and content get ranked with the help keywords and content optimization. It is the process of maximizing the number of visitor to a particular website and ensuring that the website appear high on the SERP page by a search engine.

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Visual search means doing a search by using images instead of text. The image is scanned with artificial intelligence elements to understand its elements and bring the product of you have search for or the similar data to your search.

Now a day's most of the peoples spent their time on using their smartphones. Therefore , smartphones and technologies supporting people more and more. Voice search affect Search Engine Optimization in many ways. It's all about asking a question through a voice instead of entering the search queries.

Google doesn't use the actual string of word that is being typed in the search box. Instead of that it looks at the query context and analyzes the possible search intent to show the result. You can see this all around the SERPs and even in Google Suggest results. Examples Google has got very good at understanding searcher intent, and old-school content creation methods that focus on a single keyword string don't work.

Most of the business man are completely unaware of important the keywords research.

Keyword research becomes the bread and butter of maintaining SEO.Long tail keywords is actually how people search on the internet .Long tail keywords make up the majority of user searches, primarily because it is how people naturally type.

Web service makes a profit by advertising on their pages .The quantity and quality of page rank on site in an important indicator for search engine.

When you create content and it gets ranked on Google you drive inbound traffic. When people find you on social media that inbound traffic. Reaching out to promote your content is outbound promotion.

On page SEO is one of the most important processes you can use, not only for achieving higher rankings but also for running successful SEO campaigns.

A website is the focus point of all SEO processes and if it's not properly optimized for both search engines and users, your chances of ranking in SERP are minimized.

On-Page SEO has to do with both technical SEO (titles, descriptions, URLs) and the content of your web pages.

Meta titles as a page elements relevant for rankings, and Meta descriptions as an indirect factor that impact the click through rate in the search engine results pages, are two important component of on-page optimization.

User don't turn off Geo-location on their device. Aim is to improve the efficiency of information retrieval. The site should be given a clear location especially if it is associated with some physical place (for example, a restaurant or a gym). But in a voice search, the location is often ignored in the request, because the Geo-location is turned off.

Video content service is one of the main trends. users more understand and trust the products. Which is described by the short clips rather than the text. User can more quickly obtain detailed information about the service or product.

Off-page Search Engine Optimization is all the things you could be doing to boost your online rankings away from your site. Business owner are probably aware that one of the most effective driver of business is Google reviews. off-page SEO is maintaining social media accounts.

Your accounts should be active with frequent posts, engagement, and correct business information.

Having multiple social media profiles makes your business looks legitimate one form of off-page SEO that can become the backbone for your SEO strategy is building backlinks. Backlinks are all the other links hosted by third parties on the internet that point towards your web pages to Google.

In a rapidly evolving digital ecosystem, SEO or Search Engine Optimization plays a key role in driving traffic and in ensuring the relevance of a product or a service until it becomes a well-established and respected brand. While there are several search engines around, it is no doubt that Google is the giant in this market with a roughly 88% share of global search queries as of 2019.

So, what are the trends marketing on line to expect in SEO in 2020? What factors are considered favorable and what will outweigh others? Let us look at these from the perspective of positioning a brand on Google search.

In a recent presentation, Google has identified some key areas of ranking for SEO. These are broadly categorized as Content, Popularity, Technical and User Experience. Of these, user experience drives the other three. Under content comes further divisions like text, video, interactive content, etc, popularity deals with links, mentions, brand search, etc, technical SEO deals with security, indexing structured data and finally, user experience deals with bounce rate, trust, search journey, etc.

While some of the above are quantifiable, others are not and need special tools and techniques to find the same and ensure a fair analysis and ranking. Below, we will discuss four important factors that will drive the SEO trends for 2020.

Artificial intelligence is an area of computer science that deals with the development of intelligent machines. Thus, AI systems will be groomed to do tasks normally requiring human intelligence, like decision-making, object identification, and speech recognition, among others.

According to Alphabet's CEO Sundar Pichai, 'AI is more important than fire or electricity' and this shows the emphasis the company places on this concept. Given the explosive growth of the Internet, web pages and web traffic, the use of AI to classify, rank and sort web pages have been the norm at Google. This trend is expected to not only continue but evolve to higher levels, especially with the advent of other factors like voice search and machine learning.

Smart phones have become ubiquitous and the trend is only set to rise. Add to the mix voice assistants, wearables and the convenience experienced with the same. This is a classic case of user experience and convenience driving a change and this will affect how we look at SEO directly. Websites need to be optimized to help voice search if organic SEO rankings are to be achieved. The connotation of the search really matters to throw the right or expected result and content should really adapt to this emerging trend. Now that will move us to the next point.

Content... Content... Content

High quality, engaging and useful content is more important. Nay, most important! Simply lifting off stuff from the Internet will not work and Google has evolved to not only identify plagiarised content but also proceeding to blacklist such websites. Since the entire process is driven by artificial intelligence supported by a lot of factors, the days of manipulating search engines are long past. Content can also now take a variety of forms like blog posts, videos, ideographic and the like and this variety is what drives engagement as it makes things interesting for the reader to read. Millennials and Gen Z prefer videos as a medium of communication and the rise of Tiktok is an attestation to the same. To enhance SEO optimization through videos, one of the keys will be to a good headline, suitable keywords in the description and of course, ensuring that the video is itself engaging!

The user interface created, and user experience communicated are the main factors defining a digital experience. Users have become increasingly impatient and not only want ready information but also one that is easy to digest and quick to reach. Hence, even if your website carries the best of content, if it is clumsy to navigate or takes aeons to load, you can wave an organic SEO placement goodbye. The importance of good user experience is explained beautifully in this article.

Overall, we can draw comfort from the fact that shortcuts and ways to game the system are slowly being eliminated, if not completely. Thus, proper methods of web development, especially one that cares for the audience, and websites developed with a fundamental understanding of user needs in mind are sure to emerge a winner.